Pelotonia 2025

For Pelotonia 2025, I played a large role in bringing the theme “Together As One” to life by visually amplifying a message of unity, purpose, and bold forward momentum in the fight against cancer. From early concept development to final execution, the work aimed to reflect the strength and determination of a community moving together toward a shared goal.

An ongoing project with FORT

Contributors:

Terry Rohrbach as Creative Director
Jacob Straus as Art Director
Kayla Eastman as Junior Designer

We leaned into the idea of forward movement through the tire tread motif, the 2025 arrow, and intentional animation. Variable type brought energy and flexibility, while punchy, dynamic headlines unified the identity across touchpoints. Tightly cropped imagery highlighted emotion and the powerful drive within this inspiring community.

Here’s a peak at this project. There’s a lot more in the works that I’m excited to share soon.

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Inteleos