Pelotonia 2025
Pelotonia is a nonprofit in Columbus, Ohio that raises millions of dollars each year for cancer research through a community cycling event. I helped bring the 2025 theme, “Together As One,” to life by supporting early brand concepting and, with guidance from my art director, taking the lead on production design throughout the year.
An ongoing project with FORT
Contributors:
Terry Rohrbach as Creative Director
Jacob Straus as Art Director & Senior Designer
Kayla Eastman as Junior Designer
We focused on the idea of forward movement using elements like the tire tread pattern, the 2025 arrow, and purposeful animation. Variable type added energy and flexibility, while bold, dynamic headlines helped tie the identity together across all touchpoints. Close-cropped imagery captured the emotion and determination of this inspiring community.
My role: I played a supporting role in the development of Pelotonia’s 2025 theme and, with the mentorship and collaboration of my art director/senior designer, I took the lead on executing the theme across campaigns, production work, and daily asset needs.
